On the afternoon of March 20, 2025, Xi'an High tech Enterprise Association and Shaanxi Science and Technology Enterprise Incubator Association successfully held the highly anticipated "Overseas Emerging Market Business Development Training Conference - Southeast Asia and Middle East Special Session" at the City Gate. This event attracted numerous well-known high-tech enterprises and international business leaders from related companies to gather together. The venue was packed with people and the atmosphere was lively, discussing the development opportunities and challenges of emerging overseas markets together.

At the beginning of the event, Jia Shan, Deputy Secretary General of Xi'an High tech Enterprise Association, brought "Introduction to the Overseas Service System of Enterprise Associations" to the attending guests. The topic mainly revolves around the services provided by the association, an overview of Saudi Arabia and industry opportunities, as well as the service plans that the association can offer. Through his introduction, everyone gained a deeper understanding of the efforts and abundant resources that the Xigao Enterprise Association has made to assist enterprises in their overseas development. These resources and services will provide strong support and guarantee for enterprises, helping them to ride the waves in emerging markets overseas.

In the theme sharing session, Luo Yanli, General Manager of Shanhaitu (China) Marketing Center, brought a wonderful sharing on the theme of "Manufacturing Enterprises' Overseas Strategy and Practice". Mr. Luo, with his rich industry experience and keen market insight, has conducted in-depth analysis of the Southeast Asian market. She outlined a clear blueprint for the company to go global from multiple dimensions such as market opportunities, business environment, landing strategies, and compliance services, giving attendees a profound understanding of the potential and development prospects of the Southeast Asian market.

Subsequently, Jing Wenyao, Senior Manager of Taxation and Business Consulting at Ernst&Young, focused on the Middle East market, starting with the "three questions" of where to go (target country selection), how to do it (entry method), and what to do (business model), breaking through the topic of "the way for Chinese enterprises to develop overseas under the new situation". He provided a detailed introduction to the legal framework, organizational forms, tax policies, and other aspects of foreign investment in Saudi Arabia, and gave specific path suggestions for Chinese enterprises to enter Saudi Arabia, providing valuable references and suggestions for the expansion of enterprises in the Saudi market.

Zheng Dong, Deputy Director of the Business Department of Shaanxi Branch of China Export&Credit Insurance Corporation, combined his personal experience in the export credit insurance industry for many years. Through a sharing on the theme of "Risk Cases and Suggestions for New Market Development", he explained in detail the importance of credit risk management in overseas markets, overseas investment risks and opportunities in major regions, national support and promotion policies for overseas investment, and specific cases. This provides strong support for enterprises to avoid potential risks when going abroad, allowing them to compete more calmly in overseas markets.

With the theme sharing coming to an end, this training and exchange activity came to a successful conclusion. Many attendees expressed that through this interactive exchange, they have gained a more comprehensive understanding of overseas markets and new thoughts on the company's own overseas strategy.

The Xi'an High tech Enterprise Association has always adhered to the original intention of "bridging government and enterprises, serving enterprises, regulating industries, upholding integrity and innovation, and promoting development". By introducing industry expert resources, it has built a knowledge sharing platform for enterprises, helped them accurately grasp the pulse of the international market, and provided innovative ideas for enterprises to expand overseas. In addition, we also integrate cutting-edge technological resources to help enterprises enhance their competitiveness and accelerate their process of going global; By introducing professional service agencies, we provide one-stop compliance guidance for enterprises, reduce overseas risks, and ensure their stable development.

In the future, we will continue to work with industry partners, expert teams, and member council units to launch more in-depth empowerment activities, continue to provide industrial service support for enterprises, help enterprises achieve breakthroughs and win-win situations on the path of internationalization, inject sustained momentum into enterprise innovation overseas, promote more high-tech enterprises to shine in overseas markets, and make greater contributions to regional economic development.