On September 17, The event drew nearly 200 representatives from Xi’an’s energy, advanced manufacturing, and technology sectors, who engaged in practical discussions on global expansion strategies and tapping into the Middle Eastern market. Several collaborative agreements were reached on-site, opening up new avenues for Xi’an enterprises to leverage Dubai as a gateway to the Middle East and to extend their reach across Asia, Africa, and Europe.

In her address, Ma Xiaoqin, President of the Xi’an Council for the Promotion of International Trade, stated that Xi’an, as a core hub city along the Belt and Road, boasts distinct industrial strengths in green energy, advanced equipment manufacturing, new materials, artificial intelligence, and digital technologies, with robust demand among enterprises to expand overseas. She expressed hope that this roadshow would serve as an opportunity to foster complementary industrial advantages between Xi’an and the Middle East, establish a platform for sustained cooperation, and explore collaborative models in areas such as importexport trade, overseas project development, and supplychain coordination.

Ahmed bin Sulayem, Executive Chairman and CEO of M, highly commended Xi’an’s industrial strength and strategic location. He stated that M brings together more than 20,000 global companies and serves as a crucial springboard for Chinese enterprises seeking to enter the Middle East and African markets, with over a thousand Chinese firms already established there. He expressed his anticipation for deepening cooperation with Xi’an, helping local companies set up operations in Dubai and establishing robust trade networks spanning the Middle East and beyond.

At the event, a signing ceremony was held, during which M signed cooperation agreements with the Xi’an Council for the Promotion of International Trade (Xi’an International Chamber of Commerce), and M Yingtian China Center signed similar agreements with the Qin Chuangyuan Innovation-Driven Development Office of the Xixian New Area in Shaanxi Province, establishing strategic partnerships to jointly support the cross-border expansion of enterprises in the energy, advanced manufacturing, and science-andtechnology sectors, and to build a long-term economic and trade cooperation mechanism between Xi’an and Dubai.

The roundtable forum was themed “From Xi’an to the Middle East: Globalization Practices of Energy and Advanced Manufacturing Enterprises.” Representatives from the Shaanxi Branch of the Bank of Communications, CCCC Tianhe Xi’an Equipment Manufacturing Co., Ltd., Lvneng Huichong Digital Technology Co., Ltd., and M Representative took to the stage to share practical insights on cross-border finance, overseas expansion in equipment manufacturing, international deployment in the new energy sector, and the Middle East’s science and technology innovation ecosystem.

The interactive Q&A session was highly engaging, with companies seeking advice on factory layout, leasing costs, and overseas company registration. Some enterprises plan to visit Dubai for on-site inspections in the near future. Participants generally agreed that the event.Providing first-hand insights into the Middle Eastern market, breaking down barriers to international expansion, and brimming with anticipation for leveraging the Dubai platform to tap into the Middle East market.

Going forward, the Xi’an High-Tech Enterprise Association will continue to deepen regular cooperation with CCPIT Xi’an (Xi’an Chamber of International Commerce), DMCC, DMCC Yingtian China Centre, and other institutions, and will follow up on and implement the matchmaking outcomes of this roadshow. Focusing on members’ overseas expansion needs, the Association will carry out services such as policy interpretation, practical training, project matchmaking, cross-border financial matchmaking, and Dubai study tours. It will promote the expansion of high-tech enterprises in new energy, advanced manufacturing, digital technology, AI, and other fields into the Middle East, promote two-way economic and trade exchanges between Xi’an and the Middle East, and contribute the Association’s strength to Xi’an’s high-level opening-up.