On the afternoon of September 10, 2026, a specialized training session titled “Enterprise Intellectual Property Risk Prevention and Brand Strategy Upgrading” was successfully held. Hosted by the Xi’an High-Tech Enterprises Association, the event featured three distinguished experts in the field of intellectual property, who delivered a knowledgerich presentation combining theoretical depth with practical value, helping participating companies strengthen their innovation safeguards and enhance their brand competitiveness.

Deputy Director Guan Haonan, from the perspective of market regulation and brand development, offered valuable guidance to businesses. He stated that the revision of the new Trademark Law marks a new stage in China’s intellectual property protection, adding that market regulators will enforce the law rigorously and resolutely crack down on malicious trademark registrations and speculative hoarding, ensuring that trademarks return to their original purpose of “use.” He urged enterprises to seize this opportunity, shifting their focus from “emphasizing registration” to “emphasizing use and protection,” integrating brand building into their corporate strategies, and winning market share through highquality brands.

Subsequently, Ji Yulong, representing the High-tech Zone Bureau of Commerce, presented the “High-tech Zone Comprehensive Trade Service Platform” on-site, providing a detailed overview of the services it offers to help enterprises expand internationally.Comprehensive support, including trade information and legal advice, provides robust assurance for companies expanding into overseas markets.

Zeng Yun, a partner attorney and arbitrator at Sanhuan Intellectual Property, as well as a legislative advisory expert to the Guangdong Provincial People’s Government, delivered a presentation titled “Safeguarding the Bottom Line of Innovation: Corporate Patent Compliance and Strategies for Managing Infringement Risks.” He dissected common misconceptions—such as high-tech enterprises’ patent compliance red lines, the disconnect between patents and core business activities, and unclear ownership—and systematically outlined strategies for conducting FTO analyses, designing around existing patents, maintaining rigorous R&D documentation, responding to infringement allegations, pursuing patent invalidation proceedings, negotiating licensing agreements and cross-licensing arrangements, and managing risks associated with U.S. Section 337 investigations and litigation before the Unified Patent Court (UPC) in Europe. His insights provide professional guidance for companies seeking global expansion.

Liu Chaohui, General Manager of Shaanxi Deep Blue Intellectual Property Firm, provides an in-depth analysis of the nine core changes introduced by the new Trademark Law, focusing on key provisions such as the regulation of malicious trademark registration, the protection of well-known trademarks, and punitive damages. He advises companies to adopt practical measures—such as conducting a comprehensive inventory of their trademark assets and systematically documenting evidence of use—to refine their brandstrategic positioning and shift their mindset from “registration for mere reservation” to “use is paramount.”

Zhu Rui, a second-level prosecutor in the Second Prosecution Department of the Yanta District People’s Procuratorate of Xi’an, an outstanding public prosecutor of Shaanxi Province, and one of the Top Ten Public Prosecutors of Xi’an, delivered a presentation titled “Prevention and Response to Criminal Legal Risks Involving Intellectual Property for Enterprises.” Drawing on judicial practice cases, he analyzed common offenses—including the crime of counterfeiting a registered trademark, the crime of selling goods bearing counterfeit registered trademarks, the crime of counterfeiting a patent, the crime of infringing copyright, and the crime of infringing trade secrets—along with the criteria for initiating criminal investigations and prosecution. He also highlighted the potential criminal legal risks that enterprises may face at various stages, such as research and development, production, and sales, and put forward specific preventive and control measures for establishing compliance systems and improving confidentiality management.

Following the training, a representative from the Xi’an High-Tech Enterprise Association stated that the association will continue to serve as a bridge and liaison, focusing on enterprises’ needs for intellectual property protection and brand development. It will keep building platforms for learning and exchange, and organize more targeted, practical specialized trainings and services to help companies strengthen their capacity for managing intellectual property risks, thereby injecting new momentum into the high-quality development of the Xi’an High-Tech Zone.